Silver Lining Marketing

WE BUILD BRANDS
PEOPLE LOVE

We are Leaders in Brand Development, Communications & Delivering Outstanding Customer Experience

WE HELP OUR CLIENTS ENSURE THAT EVERY CUSTOMER FEELS VALUED, CARED FOR, AND DEEPLY CONNECTED.

Guided by the hallmarks of hospitality, Silver Lining’s team uses its expertise in consumer behavioural insights, brand strategy and communications to help your brand connect to consumers and employees on an emotional level, making your culture more productive, generating irrational desire amongst customers, and ultimately, boosting your bottom line.

OUR EXPERTISE

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If you want a company that respects the past, but has the vision to define your future, hire Silver Lining. They helped us reimagine the Swiss Chalet brand and capture the millennial market through exciting new partnerships. Then, they packages our value propositions for all key stakeholders so that we could roll out efficiently on a national scale.

If you want a company that respects the past, but has the vision to define your future, hire Silver Lining. They helped us reimagine the Swiss Chalet brand and capture the millennial market through exciting new partnerships. Then, they packages our value propositions for all key stakeholders so that we could roll out efficiently on a national scale.

I wanted to make my company’s value proposition more obvious and compelling—and then I needed my employees to believe it. Silver Lining did an exceptional job of uncovering our “Why” and bringing it to life through beautiful branding and communications. They are fantastic collaborators who are wonderful to work with.

JERRY HAMMOND

President & CEO, Hammond International Properties

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If you want a company that respects the past, but has the vision to define your future, hire Silver Lining. They helped us reimagine the Swiss Chalet brand and capture the millennial market through exciting new partnerships. Then, they packages our value propositions for all key stakeholders so that we could roll out efficiently on a national scale.

If you want a company that respects the past, but has the vision to define your future, hire Silver Lining. They helped us reimagine the Swiss Chalet brand and capture the millennial market through exciting new partnerships. Then, they packages our value propositions for all key stakeholders so that we could roll out efficiently on a national scale.

If you want a company that respects the past, but has the vision to define your future, hire Silver Lining. They helped us reimagine the Swiss Chalet brand and capture the millennial market through exciting new partnerships. Then, they packages our value propositions for all key stakeholders so that we could roll out efficiently on a national scale.

KEN OTTO

President, Family Dining & Chief Development Officer, Recipe Unlimted

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If you want a company that respects the past, but has the vision to define your future, hire Silver Lining. They helped us reimagine the Swiss Chalet brand and capture the millennial market through exciting new partnerships. Then, they packages our value propositions for all key stakeholders so that we could roll out efficiently on a national scale.

If you want a company that respects the past, but has the vision to define your future, hire Silver Lining. They helped us reimagine the Swiss Chalet brand and capture the millennial market through exciting new partnerships. Then, they packages our value propositions for all key stakeholders so that we could roll out efficiently on a national scale.

One of the most impressive PR firms I have worked with – Silver Lining’s name speaks for itself.

TONY CHAPMAN

Host of Chatter that Matters

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If you want a company that respects the past, but has the vision to define your future, hire Silver Lining. They helped us reimagine the Swiss Chalet brand and capture the millennial market through exciting new partnerships. Then, they packages our value propositions for all key stakeholders so that we could roll out efficiently on a national scale.

If you want a company that respects the past, but has the vision to define your future, hire Silver Lining. They helped us reimagine the Swiss Chalet brand and capture the millennial market through exciting new partnerships. Then, they packages our value propositions for all key stakeholders so that we could roll out efficiently on a national scale.

When I decided I wanted to have the best service of any cosmetic surgery practice in Canada, I hired Silver Lining. They optimized our operations, trained our staff and helped us infuse the TMB brand within each patient interaction. They’re simply the best!

DR. TREVOR BORN, MD

Cosmetic Plastic Surgeon, TMB Cosmetic Surgery

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If you want a company that respects the past, but has the vision to define your future, hire Silver Lining. They helped us reimagine the Swiss Chalet brand and capture the millennial market through exciting new partnerships. Then, they packages our value propositions for all key stakeholders so that we could roll out efficiently on a national scale.

If you want a company that respects the past, but has the vision to define your future, hire Silver Lining. They helped us reimagine the Swiss Chalet brand and capture the millennial market through exciting new partnerships. Then, they packages our value propositions for all key stakeholders so that we could roll out efficiently on a national scale.

When I joined Friday Harbour, I needed a marketing and sales SWAT team. Silver Lining has been just that: with their world-class experience in branding, digital strategy and real estate development, they’ve helped us to drive revenue and build our brand.

HANI ROUSTAM

CEO, Friday Harbour Resort

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If you want a company that respects the past, but has the vision to define your future, hire Silver Lining. They helped us reimagine the Swiss Chalet brand and capture the millennial market through exciting new partnerships. Then, they packages our value propositions for all key stakeholders so that we could roll out efficiently on a national scale.

If you want a company that respects the past, but has the vision to define your future, hire Silver Lining. They helped us reimagine the Swiss Chalet brand and capture the millennial market through exciting new partnerships. Then, they packages our value propositions for all key stakeholders so that we could roll out efficiently on a national scale.

I wanted to take my company and brand to the next level. I hired Silver Lining, and it’s one of the best business decisions I have made! They’re sophisticated brand builders and have helped me to increase value across all channels, from digital marketing to customer experience.

CHRISTINE PETERS

Founder & President, Lemonwood Luxury Group Inc.

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By partnering with purpose, we are connecting our members more often to help them eat better, live healthier and be more mindful. Thank you Nancy and Alexandra for making this partnership between WW and Swiss Chalet happen!

By partnering with purpose, we are connecting our members more often to help them eat better, live healthier and be more mindful. Thank you Nancy and Alexandra for making this partnership between WW and Swiss Chalet happen!

By partnering with purpose, we are connecting our members more often to help them eat better, live healthier and be more mindful. Thank you Nancy and Alexandra for making this partnership between WW and Swiss Chalet happen!

HEATHER STARK

WW VP, Finance & Commercial Development

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SL's Customer Experience Champion program tightened the gap between head office and the individual dealerships, ensuring that brand messaging and service standards remained consistent, and small issues were dealt with promptly before they became larger ones.

SL's Customer Experience Champion program tightened the gap between head office and the individual dealerships, ensuring that brand messaging and service standards remained consistent, and small issues were dealt with promptly before they became larger ones.

SL's Customer Experience Champion program tightened the gap between head office and the individual dealerships, ensuring that brand messaging and service standards remained consistent, and small issues were dealt with promptly before they became larger ones.

MICHAEL TALMAGE

Executive Vice President PFAFF Automotive Partners

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We needed to find an exceptional new Dream team member and we wanted someone who exuded all the hallmarks of best-in-class hospitality. Silver Lining found us what others couldn’t—and quickly. We loved their final two recommendations so much that we hired both. If you want to find superb talent, hire Silver Lining.

We needed to find an exceptional new Dream team member and we wanted someone who exuded all the hallmarks of best-in-class hospitality. Silver Lining found us what others couldn’t—and quickly. We loved their final two recommendations so much that we hired both. If you want to find superb talent, hire Silver Lining.

We needed to find an exceptional new Dream team member and we wanted someone who exuded all the hallmarks of best-in-class hospitality. Silver Lining found us what others couldn’t—and quickly. We loved their final two recommendations so much that we hired both. If you want to find superb talent, hire Silver Lining.

KRYSTAL KOO

Head of Sales and Marketing, Dream Unlimited

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Silver Lining are sales and marketing ‘special forces.’ They have helped us move from a BtoB sales model to a direct to consumer strategy in weeks. And, it’s working!

Silver Lining are sales and marketing ‘special forces.’ They have helped us move from a BtoB sales model to a direct to consumer strategy in weeks. And, it’s working!

Silver Lining are sales and marketing ‘special forces.’ They have helped us move from a BtoB sales model to a direct to consumer strategy in weeks. And, it’s working!

SHAWN BUCHEIT

Vice President of Sales, Technogym USA

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Many marketers actually don’t like consumers and find them annoyingly demanding and capricious. They have no hope of creating great brands. The few that genuinely love consumers, foibles and eccentricities included, are the only ones that can build great brands. Alexandra Blum is one of the latter, which makes it unsurprising how successful she is at brand communications.

Many marketers actually don’t like consumers and find them annoyingly demanding and capricious. They have no hope of creating great brands. The few that genuinely love consumers, foibles and eccentricities included, are the only ones that can build great brands. Alexandra Blum is one of the latter, which makes it unsurprising how successful she is at brand communications.

Many marketers actually don’t like consumers and find them annoyingly demanding and capricious. They have no hope of creating great brands. The few that genuinely love consumers, foibles and eccentricities included, are the only ones that can build great brands. Alexandra Blum is one of the latter, which makes it unsurprising how successful she is at brand communications.

PROFESSOR ROGER MARTIN

The professor is a writer, strategy advisor and currently #1 ranked management thinker in world. He is also former Dean and current Institute Director of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto in Canada.

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Alix and her team gave our brand a global stage to shine, with the sharp mind of a business woman and the sensibility of a brand builder. We are forever grateful for her creative problem-solving attitude and her ability to just make stuff happen.

Alix and her team gave our brand a global stage to shine, with the sharp mind of a business woman and the sensibility of a brand builder. We are forever grateful for her creative problem-solving attitude and her ability to just make stuff happen.

Alix and her team gave our brand a global stage to shine, with the sharp mind of a business woman and the sensibility of a brand builder. We are forever grateful for her creative problem-solving attitude and her ability to just make stuff happen.

FABRICE PENOT

Co-Founder, Le Labo Fragrances

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Alix brings a unique blend of optimism, passion, creativity and strategic thinking to each and every challenge she tackles. She astutely understands how to balance bringing out the best in brands while navigating business pressures.

Alix brings a unique blend of optimism, passion, creativity and strategic thinking to each and every challenge she tackles. She astutely understands how to balance bringing out the best in brands while navigating business pressures.

Alix brings a unique blend of optimism, passion, creativity and strategic thinking to each and every challenge she tackles. She astutely understands how to balance bringing out the best in brands while navigating business pressures.

MICHAEL ROSSI

President of Adidas Group Canada