Alix and her team gave our brand a global stage to shine, with the sharp mind of a business woman and the sensibility of a brand builder. We are forever grateful for her creative problem-solving attitude and her ability to just make stuff happen.

One of the most impressive PR firms I have worked with – Silver Lining’s name speaks for itself.

Alix brings a unique blend of optimism, passion, creativity and strategic thinking to each and every challenge she tackles. She astutely understands how to balance bringing out the best in brands while navigating business pressures.

Many marketers actually don’t like consumers and find them annoyingly demanding and capricious. They have no hope of creating great brands. The few that genuinely love consumers, foibles and eccentricities included, are the only ones that can build great brands. Alexandra Blum is one of the latter, which makes it unsurprising how successful she is at brand communications.

I wanted to make my company’s value proposition more obvious and compelling—and then I needed my employees to believe it. Silver Lining did an exceptional job of uncovering our “Why” and bringing it to life through beautiful branding and communications. They are fantastic collaborators who are wonderful to work with.

If you want a company that respects the past, but has the vision to define your future, hire Silver Lining. They helped us reimagine the Swiss Chalet brand and capture the millennial market through exciting new partnerships. Then, they packages our value propositions for all key stakeholders so that we could roll out efficiently on a national scale.

When I decided I wanted to have the best service of any cosmetic surgery practice in Canada, I hired Silver Lining. They optimized our operations, trained our staff and helped us infuse the TMB brand within each patient interaction. They’re simply the best!

When I joined Friday Harbour, I needed a marketing and sales SWAT team. Silver Lining has been just that: with their world-class experience in branding, digital strategy and real estate development, they’ve helped us to drive revenue and build our brand.

I wanted to take my company and brand to the next level. I hired Silver Lining, and it’s one of the best business decisions I have made! They’re sophisticated brand builders and have helped me to increase value across all channels, from digital marketing to customer experience.

By partnering with purpose, we are connecting our members more often to help them eat better, live healthier and be more mindful. Thank you Nancy and Alexandra for making this partnership between WW and Swiss Chalet happen!

SL's Customer Experience Champion program tightened the gap between head office and the individual dealerships, ensuring that brand messaging and service standards remained consistent, and small issues were dealt with promptly before they became larger ones.

We needed to find an exceptional new Dream team member and we wanted someone who exuded all the hallmarks of best-in-class hospitality. Silver Lining found us what others couldn’t—and quickly. We loved their final two recommendations so much that we hired both. If you want to find superb talent, hire Silver Lining.

Silver Lining are sales and marketing ‘special forces.’ They have helped us move from a BtoB sales model to a direct to consumer strategy in weeks. And, it’s working!

I can't praise Silver Lining's customer experience training enough: it truly stands as the pinnacle in the industry. Their guidance has transformed our approach, and has become the cornerstone of our customer service excellence. Here's to the silver lining you've brought to our business – a testament to your unparalleled expertise and unwavering commitment to elevating customer experiences.

Silver Lining helped us take our new brand to new heights – connecting us with best possible marketing partners, crafting a compelling story that generated excitement and a renewed interest in our brand with consumers. I worked with Silver Lining’s Founder, Alix Blum for more than 10 years at Fairmont Hotels & Resorts – she has built an incredible reputation as a global brand builder and her team delivers!