
alexandra Blum
Founder
An award-winning leader who develops industry-leading products, services and marketing programs, Alix’s work has helped shape the trajectories of some of the world’s most respected brands (including Fairmont Hotels and Resorts, Adidas and Saks Fifth Avenue).

Nancy Ripton
VP CONTENT & BRAND SOLOUTIONS
A former journalist and editor-in-chief, Nancy has a unique approach to content creation and helps brands find their unique story to tell. This best-selling author has the ability to tease out key messaging that will resonate, and package it in a way that tells stories and makes things memorable.

Cathy Newby
DIRECTOR OF OPERATIONS
Cathy brings an extensive background in branding, copywriting and project management, and has a track record of curating strong brand identities. She project managed the rebrand of Tricon Residential across the US and Canada and was part of the Irvine Company in Southern California for over a decade.