
alexandra Blum
Founder
Alix is a trusted advisor to North American CEOs and their teams, specializing in branding, communications and customer experience. She is an award-winning leader whose work has shaped some of the world’s most respected brands, including Fairmont, Adidas, Saks Fifth Avenue and BMW.

Nancy Ripton
Chief marketing Officer
A former journalist and editor-in-chief, Nancy has a unique approach to content creation and helps brands find their unique story to tell. This best-selling author has the ability to tease out key messaging that will resonate, and package it in a way that tells stories and makes things memorable.

Cathy Newby
DIRECTOR OF OPERATIONS & Training
Cathy brings an extensive background in branding, copywriting and project management, and has a track record of curating strong brand identities. She project managed the rebrand of Tricon Residential across the US and Canada and was part of the Irvine Company in Southern California for over a decade.